I started to experiment with teaching as a graduate assistant around 2012. It didn’t take long before I was hooked. Two years later, I was a full-fledged adjunct. By 2015, teaching had taken control and I was doing it full-time. In the Spring of 2017, I became the Director of Minerva, the Creative Advertising Portfolio Program in the Department of Advertising and Public Relations at The University of Alabama. I know I have a problem; I just don't know how to stop.
First, make a really big lake. The bigger, the better. Then, go fishing. The best fish are waiting down in the deep water. I promise this analogy makes sense. So does the one about raw chicken.
Creativity and complex problem-solving is key to becoming and staying competitive—no matter the industry. The best corporate cultures encourage creative exploration.
This is not a presentation. It's not a sales call. It's not theatre. And, it's not easy. It's an opportunity to show (not say) you have, will find, or are the solution.
Leading teams in unearthing the insights that lead to human truths, that lead to bold ideas, that lead to memorable activations, that lead to the engagement and loyalty you need.
I'm not very good at keeping my desk organized. I don't know the first thing about HV/AC repair. I'm awful with directions, terrible at math, and can't play the piano. That's why I don't stand on a stage and talk about that stuff. But I've got some things to say about pitching ideas in a way that moves the needle.
“Many times he provoked thought to a new line of thinking on projects, and his humor and comradeship is indispensable. I hope to work more with Mark in the future, and I can recommend him without hesitation.”